I first saw the Novah swimwear brand on Instagram back in 2014. I finally realised that the owner and designer was Bermudian, Madeline White. I messaged Madeline and asked if I could loan some of her outfits for my 2015 swimsuit series. Madeline, who lives in the UK, was back on the island as one of the designers featured in the Local Designers show of the Bermuda Fashion Festival .
We arranged the shoot for the Wednesday after fashion week and decided to use models that had walked for the Novah collection and selected Sophie and Karina.
Maria was the make-up artist for the show and also for this shoot.
This was the 13th day of my staycation, which up to this point had included 4 fashion shows and 5 photoshoots and 12 nights with an average of about 4 hours sleep per day. Fatigue was finally taking its toll and I was coming down with a slight chest infection. Needless to say I think my lack of energy both mentally and physically, made this a tough shoot. The concept was for more of a casual look than the normal sexy sports illustrate style, and whilst I feel we accomplished the look, I also feel that my lack of creativity on the day meant we left some better shots out there. I definitely didn't shoot as many shots, angles or locations as I normally would. Hopefully next season I get to shoot with Novah swimwear again, but after good night's sleep.
Photographer: Mike Jones
Models: Karina Rebellato and Sophie Fraser Smith
Designer/Stylist: Madeline White (Novah Swimwear)
MUA: Maria De Braga
Camera: 5D 1Dx
Lens: 70-200 F2.8 IS
Lighting: Einstein 640 with 64" PLM
Click on image to enlarge (recommended for best viewing)
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